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Pyramystic : THE ENCHANTMENT

Welcome to a world where art and perfumery merge into an enchanting narrative. Today, I am delighted to share with you an artistic vision that has long occupied my creative dreams. This vision, born from deep reflection and a passion for mystery, takes shape in our latest creation: Pyramystic. It is a tribute to eternal architecture and untold stories. A project born from my admiration for the history and charm of the Arab world. Pyramystic is more than a perfume; it's a journey through time and space.

Official banner of the new artistic perfume concept from the French haute parfumerie Herbaux, named Pyramystic. Inspired by the Great Pyramid of Khufu in Egypt, a warm and exotic sensory journey.
Official banner of the new artistic perfume concept from the French haute parfumerie Herbaux, named Pyramystic. Inspired by the Great Pyramid of Khufu in Egypt, a warm and exotic sensory journey.


The Birth of an Idea : This adventure begins with the majestic Pyramid of Khufu, a structure that has fascinated humanity for millennia. Contemplating this wonder, I was drawn to its form, history, and unsolved mysteries. It was in this admiration that Pyramystic took root. The idea was to capture the essence of this ancient monument in a modern fragrance. The goal: to create a perfume that evokes the grandeur and mystery of ancient Egypt.

Evening in Cairo by Ivan Aivazovsky, 1870.
Evening in Cairo by Ivan Aivazovsky, 1870.


Innovative Design : The design of Pyramystic reflects bold and revolutionary architecture. Breaking away from norms, I opted for an eight-sided pyramidal shape, each side curving towards the center. This design, both a trompe-l'œil and an aesthetic feat, pushes the boundaries of traditional perfumery. These eight sides symbolize the many facets of Egyptian history. The effect is both mysterious and captivating, inviting exploration. This bottle is a modern interpretation of an ancient form, a bridge between the past and the present.


The Golden Summit : The cap of Pyramystic is a golden crown, evoking the apex of the Pyramid of Khufu. This delicately carved summit is a metaphor for the quest for excellence and beauty. It represents the pinnacle of artistic and perfumery creation. Every detail of the cap has been designed to evoke power and splendor. Gold, a symbol of wealth and prestige, adds a touch of timeless luxury. It's an invitation to discover the hidden mysteries within the bottle.


The Body of the Pyramid : The body of the bottle tells a story of resilience and timeless beauty. Each stone on the bottle symbolizes a chapter of Egyptian history, an era gone but never forgotten. This solid structure evokes the trials of time and the permanence of great monuments. The stones, carefully assembled, form an impenetrable cloak, guardian of ancient secrets. Their rough texture recalls the sand dunes and stones heated by the Egyptian sun. This bottle is a haven for the fragrance, a protection against the outside world.


The Mystical Fragrance : The transparent glass base reveals the warm fragrance, a hidden treasure at the heart of the pyramid. This orange-brown color evokes the hues of the desert and ancient stones. It reflects the warmth and light of the Egyptian sun. The fragrance itself is a mystery, an olfactory enigma to be discovered. It's a blend of warmth and freshness, evoking the burning sand and the cooling waters of the Nile. Pyramystic is a celebration of contrasts, a tribute to Egyptian landscapes.


The Enchanting Name: Pyramystic : Pyramystic is a name that immediately evokes mystery and magic. It is the result of a carefully chosen combination of 'pyramid' and 'mystery'. This name is an invitation to explore the secrets and legends of ancient Egypt. The sound of Pyramystic is melodious, easy to pronounce and remember. The typography used for Pyramystic blends tradition and modernity, reflecting the union of ancient and contemporary. Pyramystic is a gateway to an ancient world, an endless olfactory exploration.

The Sphinx of Giza is the therianthropic statue that stands in front of the Great Pyramids on the Giza Plateau, in Lower Egypt.
The Sphinx of Giza is the therianthropic statue that stands in front of the Great Pyramids on the Giza Plateau, in Lower Egypt.


Artistic and Historical Inspirations : The inspiration for Pyramystic is not limited to its architectural form; it extends to a rich cultural and artistic heritage. The Pyramid of Khufu, with its majestic stature, is just the beginning of this journey into art and history. Alongside it, the Sphinx, enigmatic and imposing, recalls the grandeur of the pharaohs and the permanence of their reign. Further afield, the great temple of Abu Simbel stands, a testament to the ingenuity and devotion of the ancient Egyptians.

The temples of Abu Simbel are two ancient Egyptian temples carved into rock located near Abu Simbel, dating back to 1260 BC.
The temples of Abu Simbel are two ancient Egyptian temples carved into rock located near Abu Simbel, dating back to 1260 BC.


Pictorial art also offers a window into this fascinating era. Alexandre Cabanel's work, "Cleopatra Testing Poisons on Condemned Prisoners," captures the dramatic essence and complexity of the Egyptian queen. John Martin's "The Seventh Plague of Egypt" conveys the power and terror of biblical stories. The picturesque scenes of the Nile, painted by Frederick Arthur Bridgman and Ivan Aivazovsky, evoke the tranquility and beauty of the nourishing river.

Alexandre Cabanel, Cleopatra Testing Poisons on Condemned Prisoners. 1887.
Alexandre Cabanel, Cleopatra Testing Poisons on Condemned Prisoners. 1887.


Archaeological relics, such as the golden mask of Tutankhamun, are tangible reminders of the wealth and craftsmanship of this ancient civilization. Each work, each artifact, is a thread in the tapestry of history that gave birth to Pyramystic.

Scene of Hauling on the Nile by Frederick Arthur Bridgman.
Scene of Hauling on the Nile by Frederick Arthur Bridgman.

In addition to visual art, I particularly have in mind the theme of Dalida written by Camille Saint-Saëns as well as the theme of the film "The Mummy" directed by Stephen Sommers, music composed by Jerry Goldsmith. And for those who would have attended the Pharaonic parade, I have in mind these lovely authentic musics that were presented there and that make us travel from our home.

The gold mask of Tutankhamun.
The gold mask of Tutankhamun.


Conclusion and Invitation to Reflection : Pyramystic is much more than a mere fragrance; it's a celebration of history, art, and mystique. It's an invitation to travel through time, to explore the mysteries of the ancient world, and to feel the warmth of the Egyptian sun and the freshness of the Nile waters. We invite you to share your vision. What stories and works of art inspire you? What are the epochs and places that awaken your imagination? Share with us your thoughts and let us journey together through the stories and scents that shape our world.

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